Showing posts with label myspace. Show all posts
Showing posts with label myspace. Show all posts

Friday, 1 April 2011

MY ATTEMPT AT LIVING WITHOUT MODERN TECHNOLOGY


My name is Iris and I’m a techno-holic. I live in London – a city that thrives on technology more than most places on earth, working, studying and socialising through modern technology.
The day I accidently left my mobile phone at work was the trigger to my experiment. Using my home landline to call my colleague who had my phone, whose number I got off another colleague who happened to be on Skype, we were planning a meeting point for me to pick up the holy medium. Yes, it was as complicated as it sounds. “If you leave your house in seven minutes, you’ll get there at roughly the same time as me,” said the nervous colleague once we’ve decided on a spot we both knew.
This operation was detailed to military level, and that was over a mobile phone. What happens when there are more variables lost in the equation? Emails, Skype, Facebook, Messenger: could you even imagine life without it?


The ironic thing is that this is just how we used to live until not so long ago. How we did it is long forgotten, a mission impossible for some. “Horrible idea,” my 43-year-old sister emailed me, “can’t you write about something else? Are you out of ideas?”. “Impossible,” my 16-year-old niece declared, “you’re not gonna make it.” Even my friend Jo, who adores a good experiment, was willing to put her money on my cracking after two hours of daylight.   
As for my expectations, I gave it 48 hours, and I was being generous. As a foreign journalism student, with family and friends based in Israel, with whom I communicate online on a daily basis, not to mention my consistent correspondence with lecturers and potential interviewees – I am consciously throwing myself into a well of paranoia and anxiety.



I started “the cut-off” on Thursday morning, after replying all emails and letting the world know of my bold experiment (and possible insanity). I equipped myself with my old Sony Discman and picked out one CD to accompany the commute to Birkbeck’s library. Ashamed of my gigantic vintage gadget out in display in front of my fellow passengers, I hid it well in my bag and relished the shaking voices of Simon and Garfunkel as the train shook along. The cumbersome machinery did not leave my bag on the way back: I chose to listen to my carriage mates instead.
Getting home that evening, I had my dinner and was about to retire to my laptop for my studying-before-bed ritual. I swear I could feel a light shiver as I realised I couldn’t. I wanted to call one of my friends in Ealing and meet up for a late chat, so I rescued a few numbers off the prepared-in-advance hardcopy phonebook and literally picked up the receiver and dialed.

Iron Rule #1: People will generally not take late-night calls from unknown numbers. 

And so I found myself staring at non-quality television content for the remainder of the non-productive evening. 
Finally, realising I’m expecting a text from work, informing me of a pick-up time for tomorrow’s shift, I checked my mobile: crack of dawn pick-up. Disappointed in myself, I turned the phone off and started over.
The next morning was a struggle against the closest thing I know to addiction, realising I will not get my habitual dose of news and emails to go with my tea. So I managed to get to work without giving up to temptation, learning about the Japanese tsunami from horrified colleagues.
But unless I was aiming to get fired, my working day as a shift leader had to consist of not screening my manager whenever the mobile phone rang and projected the intimidating words “Omer Boss”. And, of course, the odd Google search for customers’ contact numbers. “You can’t do that,” one of my colleagues commented, justifiably. “What’s the point if you’re using it here?”
I postponed the experiment until after my usual working weekend at Heathrow had finished and started over.
Iron Rule #2: Anything relating to work will not regress 20 years with me.
On Monday I was scheduled to interview my next victim: James Sargent, a young eccentric musician. Needless to say, researching the character without going online equals no research at all. So I shamefully browsed his Myspace and Facebook profiles and gave myself one last serious take at this, starting over. Again.
After a successful technology-free day of studying at home and taking a long relaxing walk at Lammas Park, instead of my usual break of Facebook chatting and online fashion browsing, I headed for my Monday evening class. The interview was scheduled for 20 minutes later.
The commute to the meeting point, where tube delays are never strangers, raised my stress level to interfacing heart attack, as I wasn’t able to notify the young and restless musician of my possible tardiness. How did yesterday’s businessmen do it? According to my journalism teacher, Ross Biddiscombe, starting the interview on the wrong foot by being late is a suicide mission. So I chose life: I gave in and turned my mobile back on.
I know what you’re thinking: I didn’t live up to my goal. In fact, I didn’t live up to half of it. In my defense, my 16-year-old niece was surprisingly discerning: it’s impossible. I could do it, but then I’d be unemployed, isolated and most importantly – unable to practice journalism properly.
Iron Rule #3: Our world is so technologically dependent that we dread more the day our computer crashes than the death toll of a tsunami. 



Tuesday, 15 March 2011

Where has all the music gone?

You better keep up, or you’ll end up like me. I used to be a professional music enthusiast, the go-to girl when it came to music news. But the digital age overpowered music as I knew it faster than Paris Hilton’s singing career, and left me hanging behind this new tech-revolving world.




Long gone are the days of the mysterious singer/songwriter knocking on the doors of record companies and recording studios with his guitar. Today’s new striving artists barely need to leave their bedrooms, assuming those are accessorised with a computer, broadband and an affordable mixing and editing program, instruments optional.

I was triggered by Tomer Run’s story, a friend of mine who gained exposure to a new American series, Bar Karma, from the comfort of his humble home in North London. In a matter of days he set up a track with a 1960s sound, using the help of some friends and a lot of technology, and enrolled on an online competition. He was announced a finalist the next day.

“I'm starting to do more of that now,” he enthusiastically announced. “I'm getting loads of work opportunities through music-jobs.co.uk. The website indabamusic.com, which arranged the competition of composing a soundtrack to Bar Karma, is a great way to pitch as well, he told me. “It offers fantastic opportunities like remixing John Legend and The Roots.”

The home recording techniques are no secret to any musician: with the right programs you could easily record, edit and mix your own material. “The last time I recorded was with my iphone,” said Omri Ran, long time musician owning his own mini recording studio at home. “That was amusing, I was surprised by its quality! It’s nothing professional  and won’t sound as good as something recorded on your computer, but it’s a nice option.” And when it comes down to publicising, well, the options are growing fast.

We all remember Myspace, the ultimate platform for any beginner artist seeking to share his music with a worldwide audience. “The tide really turned with The Arctic Monkeys, who were the first band to be signed to a major label on the strength of their Myspace following, which opened the doors and ears of the people with the power,” Jon Jefford told me, the guitar player for DeepSeaGreen, a London garage rock band. “Music has shifted and the days of the 60s and 70s are almost gone. People don’t go out to listen to unsigned bands unless they are hyped up in a music magazine, so the only way to reach them is through online means.”

The funny thing is, Myspace is not the hottest thing anymore. That too evaporated quickly, as Gil Zausmer, an acknowledged musician and sound designer revealed. “It completely died out. People  aren’t online anymore and it all seems like one big cacophony of monologues instead of networking.”

While Myspace is ‘yesterday’s news’, it did leave its mark on the evolving industry. Websites like reverbnation.com allow you to get your music into online stores such as iTunes and Amazon.


Whether this is a positive change to music publishing or not is debatable. “Getting songs online is essential, but there are so many acts out there it just gets lost,” Zausmer explained. “There isn’t enough focus for a decent period of time – it’s all too instant. With main firms or channels 15 years ago, propagating music to segmented assemblies, you'd have certain groups listening to certain genres at a certain time, with not as many options as we have today, therefore a 'buzz' or a trend could exist. But what you have now is just a mess, defragmentation of those assemblies and main channels, causing inflation in music conveyance. So no trends, no scenes, no buzz – just mainstream regurgitated crap.”

We could choose to look at it as a new age to music industry, for better or worse. I choose to see it as a new genre of music: artists like Jackson and his Computer Band and The Arctic Monkeys, setting up a milestone in home recording and self publishing, created a fresh sound to modern music. Music is swiftly catching up with technology, and we better hurry up as well.